Block & Tam

Block & Tam is a performance marketing agency built for ecommerce brands that want clarity, not inflated metrics. We help teams move beyond siloed channels and conflicting data by aligning media, creative, and measurement around what actually drives business growth.

We operate across Paid Social, Paid Search, Creative, Influencer, Affiliate, SEO, CTV, Product Feeds, Analytics, Reporting, and Measurement, with each function designed to work together rather than in isolation. Our approach focuses on incrementality, creative performance, and cross channel impact instead of relying solely on platform reported ROAS.

Creative sits at the center of our model. We build always on creative systems that prioritize testing, learning, and iteration so performance improves over time and fatigue is avoided. Media strategies are paired with hands on optimization and incrementality testing to ensure channel results translate into topline revenue and new customer growth.

Measurement and reporting are core to how we operate. We triangulate signals across GA4, backend data, and third party platforms like Northbeam, then translate those insights into clear, decision ready recommendations.

Block & Tam partners with brands that care about sustainable growth, confident decision making, and building performance systems that hold up as platforms and consumer behavior continue to evolve.