Common Thread Collective

Common Thread Collective (CTC) improves financial outcomes for ecommerce brands by building the operating system required to plan and execute the daily actions that drive profitable growth.

CTC's Prophit Engine combines software and a dedicated Prophit Engineer into one system that owns the forecast, tracks progress daily, and keeps brands on plan across paid social, paid search, email, and SMS.

Across CTC's client set, the Prophit Engine has delivered:

• +33% YoY revenue growth
• +42% YoY contribution margin growth
• 3% forecast to target accuracy