Grayvault Consulting

Grayvault Consulting builds the paid media and attribution systems that connect ad spend to real business outcomes. Most brands spending seriously on ads can't say which dollars actually drove revenue, because the platforms optimize toward clicks and surface metrics, not what happens downstream. We close that gap.

With 15 years in paid media and $100M+ in managed ad spend across Google, Meta, and Microsoft, we work with e-commerce brands that have outgrown basic campaign management and need to see exactly what their spend is producing. Our roots are in e-commerce, where the line between a profitable account and a wasted budget comes down to whether you can connect spend to revenue.

Northbeam is central to how we do this. We use it to unify attribution across channels, move clients off platform-reported numbers and onto a defensible view of what's really driving growth, and make budget decisions with confidence. We helped ShearComfort restore profitable growth by adopting Northbeam's multi-touch attribution to unify measurement and scale budget decisions, lifting MER by 25%.

What sets us apart is that you work directly with senior operators, not junior account managers. Every strategy and optimization is designed by people who have run this at scale. We use AI to move faster and analyze deeper, but every decision that affects your account is made by an experienced human.

If you're running meaningful ad spend and still half-guessing about what's actually driving results, that's the conversation we're here to have.