SmartSites manages $100M+ in annual ad spend across Google, Meta, Microsoft, and Amazon for ecommerce brands. Platform-reported ROAS often overstates true performance — Meta by 60-70% and Google by 10-15% — making it difficult to scale confidently. Northbeam gives our media buying team a single source of truth for cross-channel attribution, allowing us to identify which campaigns are genuinely driving incremental new customer revenue versus recapturing existing demand. This lets us reallocate budget toward the highest-performing channels and campaigns with confidence, rather than relying on inflated platform metrics. The result is more profitable scaling, lower blended CPA, and clearer communication with clients about what's actually working.
- $100M/year +
- North America
- Food & Bev
- Health & Wellness
- Apparel & Acessories
- Cosmetics
- Electronics & Games
- Shopify
- Shopify Plus
- Bigcommerce
- Magento
- Salesforce Commerce Cloud
America's #1 rated digital marketing agency. Google Premier Partner (10 yrs), Meta Business Partner & Microsoft Select Partner managing $100M+ in annual ad spend across 1,000+ brands.
SmartSites is a full-service digital marketing agency founded in 2011 by brothers Alex and Michael Melen, headquartered in Paramus, NJ with 400+ employees across 10+ U.S. city offices. We specialize in scaling ecommerce and DTC brands through data-driven paid media, SEO, web design, and email/SMS marketing.
Our paid media team manages over $100 million in annual ad spend across Google Ads, Meta, Microsoft Ads, Amazon, and LinkedIn. We hold elite platform certifications including Google Premier Partner (top 3% nationally, 10 consecutive years), Meta Business Partner, Microsoft Advertising Select Partner, and Amazon Ads Verified Partner. Our PPC capabilities span Search, Shopping, Performance Max, Advantage+ Shopping, Dynamic Product Ads, Sponsored Products, Display, YouTube, and full-funnel remarketing.
We've built deep expertise in high-SKU ecommerce catalogs, technical product marketing, and multi-platform attribution — helping brands understand true incremental performance across channels. Our approach prioritizes new customer acquisition, accurate attribution modeling, and sustainable ROAS growth over vanity metrics.
SmartSites has earned a spot on the Inc. 5000 for nine consecutive years, was named one of Adweek's Fastest Growing Agencies (#43 in 2024), and maintains 1,000+ five-star reviews across Google, Clutch, and G2. We've served 1,000+ ecommerce brands across Shopify, Magento, WooCommerce, and BigCommerce, generating $100M+ in client revenue.
Our team includes certified specialists in Klaviyo (Master Plus Champion), Shopify, HubSpot, Semrush, and Zapier. We also offer web design and development, conversion rate optimization, email/SMS automation, and social media management — providing a true omni-channel growth partnership for brands looking to scale profitably with clear, accountable measurement.
"SmartSites has helped us achieve a 500% ROAS across Google and Meta campaigns while scaling monthly revenue. Their team provided detailed optimization roadmaps and data-driven recommendations that improved campaign efficiency, refined our targeting, and identified high-performing audiences. We've seen steady progress along with clear recommendations to increase budgets strategically during key promotional periods. Their reporting and proactive adjustments have made a measurable impact on both sh"
Use Cases
Ready to connect with SmartSites?
Product
RESOURCES
Support
Legal
Follow us
.svg)
